Research data gives an insight into which activity perform better inside a company. There is no point in comparing research data alone, but it makes sense when comparing a business’s research data and recommendable score.
Suppose you are looking for a Mobile app company and you found,
- Company A with, 98% recommendable score and 60% in “Mobile app development” under research data
- Company B with, 99% recommendable score and 30% in “Mobile app development” under research data
Even though Company B has a 99% recommendable score in the above case, only 30% of the projects are mobile app development.